Brand Philosophy & Positioning
Nova is described as "a bright new star resort in the Maldives, one that's like no other." Positioned as a "home-away-from-home" welcoming solo travellers, couples, friends and families. Guests can "do as much or as little as you like — whatever is good for the soul." Brand voice: "Smart, playful, rooted, and responsible." Tagline thread includes "Good soul days," "Your soul place," "Feed your soul," "Countless ways to spark joy."