Brand Identity & Design Philosophy
SO/ Maldives is "rooted in fashion and art," delivering "sensorial experiences." Marketed as "CASTAWAY MEETS RUNWAY." Positioned as "inclusive luxury" for young families, couples, and groups of friends seeking "sartorial experiences." Design language across villas features: glass façades, curved lines, freestanding cocoon tubs, striped-design pools, neutral/natural palettes punctuated with artisanal pops of colour, sculptural detailing, plush elegant décor, modern organic style, and indoor-outdoor living.